{"id":12840,"date":"2021-09-08T11:53:50","date_gmt":"2021-09-08T09:53:50","guid":{"rendered":"http:\/\/161.116.26.48\/investigadores\/grupos-investigacion-ub\/marqueting-experimental-noves-tecnologies-ment\/"},"modified":"2021-09-08T12:42:12","modified_gmt":"2021-09-08T10:42:12","slug":"marqueting-experimental-noves-tecnologies-ment","status":"publish","type":"page","link":"https:\/\/www.fbg.ub.edu\/es\/investigadores\/grupos-investigacion-ub\/marqueting-experimental-noves-tecnologies-ment\/","title":{"rendered":"M\u00e0rqueting Experimental i Noves Tecnologies (MENT)"},"content":{"rendered":"<h3>PRESENTACI\u00d3<\/h3>\n<p>El\u00a0 grup de recerca <em>M\u00e0rqueting Experimental i Noves Tecnologies <\/em>est\u00e0 fent recerca en dos \u00e0rees d\u2019investigaci\u00f3:<\/p>\n<ul>\n<li>L\u2019\u00fas de les eines experimentals i l\u2019an\u00e0lisi conjunta per testar diferents propostes d\u2019accions de m\u00e0rqueting abans del seu llan\u00e7ament.<\/li>\n<li>Estudis sobre l\u2019acceptaci\u00f3 tecnol\u00f2gica i intenci\u00f3 d\u2019\u00fas de les noves tecnologies, per exemple, la implantaci\u00f3 de robots socials en empreses de serveis.<\/li>\n<\/ul>\n<p>El grup de recerca est\u00e0 format per investigadors del Departament d\u2019Empresa de la Facultat d\u2019Economia i Empresa de la Universitat de Barcelona amb amplia experi\u00e8ncia professional i de recerca<em>.<\/em><\/p>\n<h3>QU\u00c8 FEM<\/h3>\n<h3>Serveis<\/h3>\n<p>El grup ofereix serveis d\u2019assessorament, disseny i investigaci\u00f3 de mercats utilitzant el disseny d\u2019experiments i la utilitzaci\u00f3 d\u2019escales validades per la literatura:<\/p>\n<ul>\n<li>Aplicacions al disseny de productes o serveis, determinant els atributs m\u00e9s rellevants.<\/li>\n<li>Aplicacions a les decisions de preus, mitjan\u00e7ant la determinaci\u00f3 de la disposici\u00f3 a pagar per determinats atributs.<\/li>\n<li>Aplicacions del disseny experimental per decidir la millor opci\u00f3 entre alteratives de disseny d\u2019envasos, campanyes de comunicaci\u00f3, propostes de disseny de productes, o qualsevol acci\u00f3 de m\u00e0rqueting que requereixi escollir entre alternatives.<\/li>\n<li>Estudis sobre l\u2019acceptaci\u00f3 de noves tecnologies, com per exemple la implantaci\u00f3 de robots socials.<\/li>\n<li>Assessorament en el desenvolupament de projectes experimentals.<\/li>\n<li>Formaci\u00f3 en l\u2019\u00fas de les metodologies experimentals.<\/li>\n<\/ul>\n<h3>PER A QUI TREBALLEM<\/h3>\n<h3>Sectors industrials<\/h3>\n<p>L&#8217;an\u00e0lisi d&#8217;experiments, aix\u00ed com l&#8217;an\u00e0lisi conjunta, es poden utilitzar en diferents \u00e0mbits industrials i de serveis per realitzar pre-test abans del llan\u00e7ament al mercat o la implantaci\u00f3 en el proc\u00e9s productiu. Per exemple, en el sector del turisme, els serveis en les institucions p\u00fabliques, l\u2019educaci\u00f3, la industria cosm\u00e8tica, l\u2019alimentaci\u00f3, etc.<\/p>\n<h3>RESULTATS<\/h3>\n<h3>Publicacions rellevants<\/h3>\n<ul>\n<li>Palau-Saumell, R.; Forgas-Coll, S.; Amaya-Molinar, C.M.; S\u00e1nchez-Garc\u00eda, J.(2016).\u00a0Examining how country image influences destination image in a behavioral intentions model: the cases of Lloret de Mar (Spain) and Cancun (Mexico).\u00a0Journal of Travel &amp; Tourism Marketing, 33(7), pp. 949 &#8211; 965\u00a0.\u00a0<a href=\"http:\/\/hdl.handle.net\/2445\/102815\">Repositori Institucional<\/a>\u00a0. ISSN: 1054-8408<\/li>\n<li>Forgas-Coll, S.;Palau-Saumell, R.; Matute, J.; T\u00e1rrega, S.(2017).\u00a0How do service quality, experiences and enduring involvement influence tourists\u00b4 behavior? an empirical study in the Picasso and Mir\u00f3 museums in Barcelona.\u00a0International Journal of Tourism Research, 19(2), pp. 246 &#8211; 256\u00a0.\u00a0<a href=\"http:\/\/hdl.handle.net\/2445\/108168\">Repositori Institucional<\/a>\u00a0. ISSN: 1099-2340<\/li>\n<li>Pradana, M., Huertas-Garc\u00eda, R., &amp; Marimon Viadiu, F. (2020). Spanish Muslims\u2019 halal food purchase intention. <em>International Food and Agribusiness Management Review, 23<\/em>(2), 189-202<\/li>\n<li>Prediger, M., Huertas-Garcia, R., &amp; G\u00e1zquez-Abad, J. C. (2019). Store flyer design and the intentions to visit the store and buy: The moderating role of perceived variety and perceived store image. <em>Journal of Retailing and Consumer Services, 51<\/em>, 202-211.<\/li>\n<li>Huertas-Garcia, R., G\u00e1zquez-Abad, J. C., &amp; Forgas-Coll, S. (2016). A design strategy for improving adaptive conjoint analysis. <em>Journal of Business &amp; Industrial Marketing, 31<\/em>(3), 328-338.<\/li>\n<li>Andriella, A., Huertas-Garc\u00eda, R., Forgas-Coll, S., Torras, C., &amp; Aleny\u00e0, G. (2020). Discovering SOCIABLE: Using a Conceptual Model to Evaluate the Legibility and Effectiveness of Backchannel Cues in an Entertainment Scenario. In 2020 29th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN) (pp. 752-759). IEEE.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PRESENTACI\u00d3 El\u00a0 grup de recerca M\u00e0rqueting Experimental i Noves Tecnologies est\u00e0 fent recerca en dos \u00e0rees d\u2019investigaci\u00f3: L\u2019\u00fas de les&#8230;<\/p>\n","protected":false},"author":2,"featured_media":12836,"parent":1469,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-grupsrecerca.php","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-12840","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.fbg.ub.edu\/es\/wp-json\/wp\/v2\/pages\/12840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fbg.ub.edu\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.fbg.ub.edu\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.fbg.ub.edu\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fbg.ub.edu\/es\/wp-json\/wp\/v2\/comments?post=12840"}],"version-history":[{"count":1,"href":"https:\/\/www.fbg.ub.edu\/es\/wp-json\/wp\/v2\/pages\/12840\/revisions"}],"predecessor-version":[{"id":12843,"href":"https:\/\/www.fbg.ub.edu\/es\/wp-json\/wp\/v2\/pages\/12840\/revisions\/12843"}],"up":[{"embeddable":true,"href":"https:\/\/www.fbg.ub.edu\/es\/wp-json\/wp\/v2\/pages\/1469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fbg.ub.edu\/es\/wp-json\/wp\/v2\/media\/12836"}],"wp:attachment":[{"href":"https:\/\/www.fbg.ub.edu\/es\/wp-json\/wp\/v2\/media?parent=12840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}